You have to hand it to old Jay Z that when it comes to promoting his shizzel he likes to do it big. Well in a bid to generate a frenzy for his new book Decoded he has created a treasure hunt with a difference. Using the power of social media he has hidden over 300 pages from his memoir across New York and other cities which he refers in some of his lyrics including LONDON BABY! Everyday 5 to 10 clues are revealed on the dedicated Decode website so then fans can try and decode where the page is located physically in the place or online - sounds complicated and a bit long winded to me however if you fancy running round in circles for Jay Hov then check out what all the fuss is about on www.bing.decodejay-z.com