I might just be a syincal media phobe which is ironic as this is the industry I work in, but when you get brands doing creative,cool,exciting,quirky,original,edgy and all the other buzz word things, for the sake of it I start to become a lil suspect.
So the latest brand to jump on this random act of coolness bandwagon is Absolut Vodka. In a bid to put this spirit in the forfront of our minds before the Christmas drinking season kicks off, they have created a new limited edition bottle and to “celebrate” they have launched a campaign in five UK cities whereby registered people can have limited edition experiences.These experiences can be anything from a one minute meal to walking around in a maze ……. the cool part is they have collaborated with “artists to create these experiences all of which are happening in disused places. Period.
I haven’t written this off just yet, infact i’ve put myself up to the challenge and registered to have one of these limited edition blow your mind and make you bend-down-and-bark-like-a-dog experiences. Lets just hope that it involves copious amounts of the Vodka at which point anything will be cool with me.
If you want to give it a go and register click here
